Meet Gen Z:
Reshaping the Retail Landscape


Gen Z are a generation shaped by social media and raised in the aftermath of the 2008 global financial crisis, when they witnessed their parents suffer in the recession. As the biggest generation of shoppers with more than 2.6 billion globally, Gen Z’s shopping preferences aren’t just important -- they are setting the trend for the future of retail.

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Download Afterpay’s Gen Z report for insights on:

  • Engaging with a generation that makes up 40% of total US consumers and has more than $144 Billion in annual consumer spending power

  • How Gen Z are embracing community-driven labels and the direct-to-consumer model 

  • How the lines of entertainment, commerce and social media are blending into one and what brands need to know

  • Why social causes such as sustainability and the environment matter so much to Gen Z and what that means for brands

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Gen Z

and Retail