Gen Z's Return to Retail Post-COVID 


The future of retail is Generation Z. Now the most influential cohort of consumers in the U.S., Gen Z will shape the retail landscape in profound ways post-COVID.

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Download Afterpay’s Gen Z report for insights on:

  • How Gen Z is shifting their social and shopping habits due to the pandemic, and how it affects retailers today and tomorrow

  • What young consumers are buying during the pandemic, and our forecasts for post-pandemic purchasing

  • How brands can connect with and engage this generation in meaningful ways during and after COVID

  • What retailers can do today to meet the expectations and needs of Gen Z as business returns to normal

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Gen Z

and Retail