Gen Z's Return to Retail Post-COVID

REPORT:

The future of retail is Generation Z. Now the most influential cohort of consumers in the U.S., Gen Z will shape the retail landscape in profound ways post-COVID.

Download Afterpay’s Gen Z report for insights on:

• How Gen Z is shifting their social and shopping habits due to the pandemic, and how it affects retailers today and tomorrow

• What young consumers are buying during the pandemic, and our forecasts for post-pandemic purchasing

• How brands can connect with and engage this generation in meaningful ways during and after COVID

• What retailers can do today to meet the expectations and needs of Gen Z as business returns to normal

Gen Z

and Retail

Post-COVID